World Cup concludes, costs persist

The article shows that the World Cup has become a political and economic platform that goes beyond being just a sporting event. Countries use it to improve their image and achieve financial gains, while sponsors and companies benefit from marketing opportunities and profits. Meanwhile, FIFA earns billions of dollars through broadcasting rights and sponsorships, despite the hefty costs borne by the host countries. Historically, hosting the World Cup has been subject to controversy over costs and feasibility, with many instances of excessive spending on stadiums and infrastructure without achieving balanced economic results. FIFA seeks to maximize its profits at the expense of the host nations. The 2026 edition is considered the largest in terms of size and cost, with increased challenges related to travel and match tickets, raising questions about who ultimately bears the burden.

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