McDonald's Next: Automation Plan

McDonald's plans to launch a new strategy called "McDonald's Next" during a global meeting aimed at enhancing operational efficiency, restoring brand appeal, and improving customer experience by increasing automation, developing product quality, and strengthening social media marketing. Details of the goals and financial indicators will be announced at the upcoming event in September. The strategy comes within the context of the company's efforts to address declining interest among low-income consumers and the increasing competition in the fast-food market.

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