Summer Asir 2026 aims to attract 3 million tourists

The Prince of Asir Region has launched the 2026 Asir Summer Season under the slogan "Sky is Your Land," with the aim of boosting tourism in the region and attracting over 3 million visitors. The season features 100 diverse tourism experiences, the opening of several destinations such as Talal Madah Theater and the historic Tuesday Market, along with numerous cultural, sports, and entertainment events. Additionally, efforts are underway to develop tourism facilities with investments exceeding 444 million SAR, to elevate Asir's status as a world-class tourist destination throughout the year.

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