Starbucks shuts down in South Korea due to marketing error

On June 22nd, Starbucks Korea announced the early closure of all its branches to conduct mandatory training on history and social sensitivities, following a promotional campaign that sparked widespread outrage and led to a customer boycott. The crisis originated from the "Tank Day" campaign, which inadvertently linked to the Gwangju Massacre of 1980, offending national and political sentiments. This resulted in a strong backlash from the government and customers, and the resignation of the CEO. The company responded by reinforcing internal oversight and developing social sensitivity checklists to prevent similar crises from occurring in the future.

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