Spain promotes lesser-known regions amid near 100 million tourists

Spain aims to reach 100 million foreign tourists this year, with a focus on sustainable growth and diversification beyond traditional sun and beach destinations. The tourism minister emphasizes managing growth responsibly, regulating tourist areas, and promoting inland regions and cultural experiences to reduce overtourism and environmental impact. The government is committed to decentralizing tourism, extending the season, and aligning industry practices with environmental and social sustainability principles.

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