Genesis renews five-year Al Hilal deal

Al-Oula Trading Company announced the extension of its partnership with Al-Hilal Saudi Club for an additional five years, as part of its efforts to strengthen collaboration and sports investment in the Kingdom. Leaders from both parties participated in the ceremony, emphasizing the alignment between the luxurious Genesis brand identity and the pioneering nature of Al-Hilal Club, with expectations that this will lead to initiatives that meet the fans' aspirations. This move is part of the broader efforts to support the Kingdom's Vision 2030 for the development of the sports sector.

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