Skechers to build first Algerian plant

The Minister of Foreign Trade and Export Promotion, Kamal Rzgu, presided over the signing of an agreement to establish the first American Skechers shoe factory in Africa, in Algeria. This initiative strengthens the country's position as a regional industrial hub. The factory is expected to become operational in the first quarter of 2027, with an production capacity of up to two million shoes annually and a local content rate of 40%. This supports the strategy of economic diversification and import substitution. Additionally, Skechers will oversee workforce training and technology transfer to ensure high-quality production.

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