Digital space influences voting debate
The parliamentary election campaign on July 2nd experienced a significant digital shift, transitioning from face-to-face meetings to reliance on social media platforms. This change led to a simplification of political discourse, with a focus on charisma and appearances rather than complex programs. Digital campaigns face challenges related to candidate credibility, as they now depend on short, visually appealing videos, while trust declines and reliance on body language and traditional speeches diminishes. Additionally, there are risks associated with the use of artificial intelligence techniques to manipulate images and videos, which threaten the credibility of campaigns and make them more vulnerable to misinformation and distortion.
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