Evening – Efforts to Digitize Algerian Sahara Heritage
The article discusses organizing a national conference at Kasdi Merbah University in Ouargla on promoting Algerian Saharan heritage through digital platforms, aiming to develop modern marketing strategies that contribute to sustainable desert tourism development. The conference emphasizes the importance of using social media and digital platforms to enhance the perception of Saharan heritage, expand awareness of its cultural and civilizational assets, and encourage economic benefits derived from this heritage. The event seeks to build effective digital communication strategies that address technical and ethical challenges and contribute to local development by leveraging Saharan heritage as a driver for tourism growth.
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