22 Hrs
Source:
الجمهورية
Tlemcen: New Algerian hotel label announced
The Minister of Tourism and Handicrafts in Algeria announced the launch of a new national hotel brand, following the renaming of the "Ronisouns" hotel in Tlemcen to "Al-Kazaz," inspired by Andalusian civilization. This initiative aims to preserve the region's cultural and architectural heritage and to boost the tourism industry. She emphasized that the new brand reflects the country's efforts to valorize its cultural legacy, particularly through the name "Al-Kazaz," which symbolizes a palace. It also facilitates the incorporation of traditional elements, such as Algerian Zellige tiles, into hotel decor to showcase them with global standards. Additionally, the ministry is working on introducing the "Asala" brand to promote the traditional heritage worldwide, with a focus on restoring hotel establishments while respecting their authentic architectural character.
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