Evening aims to build national identity via tourism investment
The Minister of Tourism and Traditional Industry, Horia Madahi, launched the first national hotel brand called "El Kazar Tlemcen" in the city of Tlemcen to promote national identity within the tourism sector. This brand represents an important step in the development of the hospitality industry and in achieving a balance between preserving cultural heritage and providing luxurious services, with a focus on leveraging the region's historical and cultural assets. The name "El Kazar," inspired by Andalusian heritage, is used to symbolize luxurious architecture, aiming to enhance the competitiveness of Algerian tourism establishments, encourage investment, and develop tourism in line with the President's vision to diversify the economy and create job opportunities.
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