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The article focused on the importance of digital transformation and artificial intelligence in reshaping the tourism sector, especially with the theme chosen to celebrate World Tourism Day this year: "The Digital Agenda and Artificial Intelligence for Redesigning Tourism." Officials emphasized that digital technologies enable the enhancement of the tourist experience, improve the capabilities of tourism destinations, and develop services, making them more competitive. They also pointed out that the city of Sidi Bel Abbes possesses strong natural and historical qualities that make it an attractive space for tourism investment. During the seminar, the discussion centered on how tourists are increasingly relying on digital transformation when searching for travel destinations, highlighting the need for Algeria to adapt to these changes and utilize digital data and infrastructure to boost the tourism sector and create more job opportunities.
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