Africa prioritized in external exhibitions
The article focused on reaffirming the importance of boosting Algerian participation in international economic events in 2027 and 2028, as emphasized by the Minister of Foreign Trade and Export Promotion, Kamel Rzic. Particular priority was given to the African market, given its promising commercial opportunities. He explained that the official program aims to organize exhibitions and promotional events to showcase Algerian products in various foreign markets, with an emphasis on building partnerships and tangible export experiences. He also highlighted the necessity of selecting the events and markets based on thorough analyses related to market characteristics and demand for products, in order to transform these exhibitions from mere promotional appearances into effective tools for opening markets and achieving concrete commercial results. Additionally, it was stressed that special exhibitions should be organized in priority markets to enhance direct promotion and foster direct relationships with importers and trade partners. This should be done in coordination with all parties to ensure that the program aligns with the objectives of export promotion.
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