1 Day
Source:
Los Angeles Times
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Hollywood's approach to AI tools and human roles
Hollywood is increasingly adopting AI tools to accelerate film and TV production, with insiders like Brian Grazer using chatbots to draft story outlines, reducing development time from a year to about a week while still involving human writers. Studios and production companies are setting their own rules on AI use based on risk appetite, with debates centered on consent and rights over synthetic likenesses, as highlighted by SAG-AFTRA and talent agencies. Industry leaders emphasize that AI is seen as an accelerant rather than a replacement, and talent control over digital replicas is emerging as a key issue in negotiations.
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