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World Cup hydration ads worth 250m USD
During the World Cup, hydration breaks are being used as opportunities for advertising, generating significant revenue for broadcasters through additional commercial slots. US broadcasters like Fox Sports and Telemundo have integrated ads during these pauses, with Fox displaying full-screen commercials and sponsored segments, while Telemundo opts for no ads during breaks. Globally, this practice could generate over a billion dollars in advertising income, influencing future broadcast rights and the tournament’s commercial approach.
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