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Los Angeles Times
Los Angeles Times
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The 2026 FIFA World Cup has significantly boosted prediction market activity, with over $5 billion traded across platforms like Polymarket and Kalshi. These markets are attracting large bets, including multimillion-dollar wagers, and are experiencing increased trading volumes during the tournament. While some users have made substantial profits, most retail participants tend to lose money over time, highlighting the speculative nature of betting on sports through these platforms. The expansion of prediction markets has also allowed gambling companies to reach consumers in regions with restrictions on traditional sports betting.
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