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New York Post
New York Post
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The developer behind the Oceanwide Plaza project in downtown Los Angeles plans to activate a massive digital billboard wrapping the structure’s base, potentially generating tens of millions in ad revenue before completing the construction of luxury residential and hotel components. The project, halted since 2019 due to financial issues and vandalism, remains in limbo amid concerns from city officials who seek a detailed plan for its completion. The future of the $1 billion development is uncertain, with discussions ongoing about whether it will become a successful mixed-use hub or be transformed into one of the largest billboards in Los Angeles.
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