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A family farm in New York, historically reliant on apple cultivation, diversified into alcohol production after sustaining significant crop losses. In 2021, the farm invested in cannabis cultivation, which became a major revenue source following legalization in the state. The farm's cannabis brand, Ayrloom, quickly became New York's best-selling, capturing about 5% of the market and generating high profitability despite its small land footprint. The shift reflects the farm's strategic move into the growing legal cannabis industry to ensure long-term viability.
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