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USA TODAY
USA TODAY
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Hailey Bieber stars in a Skims campaign promoting the brand's cotton line, showcasing minimalistic, risqué photos that emphasize her toned physique. The campaign was shot by Mert Alas and shared by Kim Kardashian, with support from celebrity friends. Concurrently, Bieber is promoting her own brand, Rhode, which was acquired by E.l.f. Beauty for nearly $1 billion.
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