24 Hrs
Source:
Los Angeles Times
World Cup highlights MLS growth needs
The article highlights the increasing popularity of soccer in the United States during the 2026 World Cup, which is staged across North America. Despite early doubts about the sport’s growth potential, record TV viewership and stadium attendances demonstrate rising American interest. However, Major League Soccer still faces challenges in expanding accessibility by making games more widely available on regular networks and removing restrictive youth development programs to foster longer-term growth and fandom.
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