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Fourth-Gen Leader Revitalizes Iconic French Hotel Firm
Alexandre Barrière, the fourth-generation leader of France’s historic Barrière hospitality group, is expanding the family-owned company internationally while preserving its legacy. Since taking over, he has simplified the brand structure, rebranded properties under the Barrière Collection, and opened new hotels such as Fouquet’s Mykonos. The group now operates 21 hotels, 33 casinos, and nearly 200 restaurants, with significant growth plans in diverse sectors like wellness and dining, aiming to diversify revenue beyond gaming. Barrière emphasizes maintaining family values, employee loyalty, and long-term thinking while modernizing and expanding globally.
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