72 Days
Source:
The Boston Globe
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Nike veteran joins Whoop to lead consumer health marketing strategy
Whoop has expanded its leadership team by hiring Nike veteran Dirk-Jan “DJ” van Hameren as chief marketing officer to target a broader consumer health market. Van Hameren, a longtime Whoop user, aims to position the company as a platform for proactive health and preventive care. The company, which has 3 million members and raised $575 million in funding, plans to go public but faces competition from devices like smartwatches and rings.
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