How Aldi is competing with US supermarkets with its $4 almond butter

Aldi is expanding rapidly in the US with a $9 billion plan to open 800 new stores over five years, targeting urban areas like Manhattan. Its new Manhattan location offers affordable prices, attracting middle- and higher-income shoppers, despite competing against established giants like Walmart. While Aldi’s low-cost, private-label model helps reduce overheads, logistical challenges such as high rents and city transportation costs pose significant barriers to capturing larger market share in the US.

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