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Recent heatwaves have intensified demand for air-conditioning across Europe, with Chinese brands like Midea experiencing a surge in sales. The portable Midea PortaSplit, designed to meet European regulations and characterized by easy installation and modern design, has become highly sought after due to its convenience and compatibility with historic buildings. Despite environmental concerns related to increased energy consumption and emissions, many Europeans view air-conditioners as a necessary solution to extreme heat, reflecting a shift in consumer attitudes and perceptions of Chinese-made appliances.
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