The Boston Globe
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Source: The Boston Globe
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Despite the increased beer sales in venues during the World Cup, global beer consumption has been declining for over a decade due to health concerns, economic factors, and changing consumer preferences. In the US, sales have fallen steadily, with a shift towards wellness drinks and non-alcoholic options remaining a small market share. The tournament temporarily boosted sales in host cities and nationwide, but overall industry outlook remains cautious amid ongoing declines.
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