1 Day
Source:
Los Angeles Times
Disney and Kraft Heinz form longstanding deal
Kraft Heinz has entered a multiyear partnership with The Walt Disney Company, which will see ten Kraft Heinz brands, including Heinz, Philadelphia cream cheese, and Kraft Mac & Cheese, featured in Disney’s U.S. theme parks and on cruise ships beginning this summer. The collaboration will introduce new menu items, condiment stations, and integrated marketing campaigns across Disneyland, Walt Disney World, and Disney cruise ships, aiming to enhance guest experiences and digital content engagement. The financial terms have not been disclosed.
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