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Jennifer Sey claims contact with Sophie Cunningham over XX-XY recruitment
Jennifer Sey, founder of XX-XY Athletics, is actively pursuing WNBA star Sophie Cunningham to become a brand ambassador, expressing a strong desire for her to leave Adidas. Sey praised Cunningham’s personality and recent activism supporting women’s sports, especially after Cunningham publicly voiced her stance against transgender athletes competing in women's sports. Despite Cunningham being under contract with Adidas, Sey criticizes the company’s lack of public support for her position and offers a more personalized partnership with higher visibility for Cunningham’s brand.
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