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Gen Z's Shift Toward Less Alcohol and More Activity
The article discusses the decline of pubs across Britain, with nearly two closures per day between January and March, amid rising costs and changing social habits. Younger generations, especially Gen Z, are increasingly choosing alternative social activities such as sports, fitness, and sober events, contributing to the traditional pub's decline. A cultural shift toward healthier lifestyles and different social rituals is reshaping leisure activities in the UK.
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