Her liberal sweater brand shifted left was it the right move
Rachelle Hruska MacPherson founded Lingua Franca, a New York-based cashmere sweater brand known for its political slogans, before the 2016 US presidential election. The brand gained fame through celebrities and its "Give a Damn" collection, which features progressive messages and has attracted both endorsements and criticism, particularly for its high prices. While the company has expanded beyond politics and emphasizes ethical sourcing and support for workers, it continues to navigate challenges related to affordability and inclusivity.
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