Hollywood confronts AI, recruits for use

Hollywood studios are increasingly adopting artificial intelligence for film production and related activities, as evidenced by numerous job postings seeking AI expertise. Major companies like Disney, Netflix, and Amazon are building AI workflows for visual effects, animation, sound, and dubbing, while also developing in-house AI models and partnerships with third-party providers. Despite industry progress, studios remain cautious about publicly revealing their AI use, partly due to concerns over legal, ethical, and union implications.