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USA TODAY
USA TODAY
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Jimmy Fallon has been revitalizing “The Tonight Show” by experimenting with new formats, including a microdrama series, to attract younger viewers and boost engagement on social media. The show recently achieved a ratings increase among adults 18-49, driven by viral content and timely pop culture segments. Fallon continues to explore innovative content ideas while maintaining his traditional comedic style, aiming to carry late-night TV into the next generation despite industry challenges.
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