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FIFA President Gianni Infantino announced plans to create a $20 billion company called FIFA Forward Enterprise (FFE), aimed at involving private investors, including the Kushner family, to manage World Cup competitions and generate funding. UEFA immediately criticized the plan, stating that football's governance should not be treated as assets to sell and raised concerns over transparency and control. FIFA intends to raise up to $4.2 billion this year to support development programs and increase financial contributions to its member federations, while maintaining exclusive authority over football operations.
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