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Los Angeles Times
Los Angeles Times
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The practice of "tokenmaxxing"—maximizing AI token usage—has become unsustainable as organizations face rising costs without corresponding productivity gains. Initially promoted by Silicon Valley firms as a sign of high AI performance, high token consumption has drawn criticism from industry leaders who warn it offers little value and inflates expenses. Many companies are now shifting toward more efficient AI deployment strategies, including model routing and using cost-effective open-source alternatives, amid concerns over wasteful spending and data security.
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