1 Day
Source:
Los Angeles Times
What is a brand extension TV's uncertain future
Sony is expanding the “Jeopardy!” franchise beyond traditional TV through new platforms, including an ESPN-hosted version on streaming services featuring celebrities and ESPN personalities. Despite these extensions, the show maintains its core format, and its audience remains primarily older, with efforts underway to attract younger viewers through digital and streaming content. The franchise continues to adapt to changing media consumption habits while preserving its distinctive format and challenging content.
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