Maxine's Rides Sparks Shelter Dog Movement
Bryan Reisberg, founder of Little Chonk, gained attention through social media by taking his corgi, Maxine, on subway rides, which encouraged social interactions and increased awareness for shelter dogs. After Maxine developed severe arthritis, Reisberg documented her treatment journey and shifted his focus to supporting shelter dogs, using viral videos to promote adoption. His efforts contributed to a significant rise in shelter dog adoptions and inspired the development of science-based pet wellness products aimed at improving pet health.
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