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London's new 10-year Clean Rivers and Waterways plan aims to improve water quality, reduce pollution, and make rivers safe for swimming. The initiative includes £1.8 billion in funding from water companies, local authorities, and charities, along with ongoing government support, to expand access to affordable and safe outdoor swimming spots. Efforts focus on addressing pollution, enhancing water safety education, and increasing accessibility for communities, with a goal to integrate outdoor swimming into city life while ensuring safety.
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