McDonald's U.S. sales lag after deal miss

McDonald's second-quarter sales growth was slower than expected due to execution challenges and reduced promotional efforts aimed at lower-income consumers, which led to decreased customer visits. The company's CEO attributed the shortfall to inconsistent implementation of value pricing across franchises, impacting customer traffic and operational efficiency. In response, McDonald's is launching digital offers, simplifying operations, and appointing a new U.S. leader to implement its growth and turnaround strategies.

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