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Penn State transitions from Nike to Adidas after 30 years
Penn State transitioned from a 33-year partnership with Nike to a new decade-long deal with Adidas, involving a complete overhaul of athletic gear, uniforms, and campus branding. The switch required extensive planning, logistics, and distribution of over 150,000 pieces of equipment, including shoes and apparel, with staff dedicating thousands of hours to ensure a smooth transition. This move marks a significant change in the university’s athletic branding and outfitting strategy.
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