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Burger Chain Maintains Presence in California Despite Rising Costs
Freddy’s Frozen Custard & Steakburgers CEO Chris Dull defends California’s business climate amid challenges faced by other restaurant chains, emphasizing the state's market density and growth potential. Despite rising costs and some closures, Freddy’s plans to expand further in California, focusing on increasing location density and adapting pricing strategies to local conditions. Dull argues that market opportunities persist, even as competitors struggle with rising wages and operational expenses.
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