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Ford's electric pickup priced at $28,350
Ford is launching the affordable electric Fathom pickup truck, priced at $28,350, aimed at entering a segment with no current equivalent in the US market. Despite substantial investments exceeding $5 billion in its development, the company faces high pressure to achieve high sales volumes to recoup costs, especially following challenges with previous EV models like the F-150 Lightning. The Fathom is part of Ford's broader strategy to expand its electric vehicle offerings using a new shared platform, with features designed to appeal to cost-conscious buyers.
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