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Sturgis Hosts Largest Motorcycle Rally
The annual Sturgis Motorcycle Rally, the world's largest motorcycle event, is underway in South Dakota, attracting around 500,000 attendees. The event features concerts, races, motorcycle demonstrations, and organized rides through the Black Hills region, with headliner performances from artists like Lainey Wilson and other major acts. Motorcycle companies, including Harley-Davidson and Indian Motorcycle, are debuting new models at the rally, which also serves as a hub for sightseeing destinations like Mount Rushmore and Devils Tower. The rally was founded in 1938 by Pappy Hoel, who helped establish its long-standing reputation for brotherhood and motorsport culture.
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