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Bumble has removed its signature "women-first" messaging rule and extended the time to initiate conversations from 24 hours to three days, following user surveys and tests showing increased engagement. The company aims to provide more flexibility and reduce pressure, responding to mixed reactions from users who question how these changes affect Bumble's uniqueness. The move reflects broader shifts in the online dating market, where Bumble's user base has declined, and the company has experienced workforce reductions amid changing dating preferences toward offline and community connections.
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