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Miss Universe Canada has committed to implementing new guidelines after contestant Ashley Callingbull, an Indigenous leader, criticized cultural appropriation during the 2024 pageant. Callingbull highlighted issues with costumes that included Indigenous symbols and attire, prompting the organization to establish a comprehensive costume guide and appoint her as a cultural liaison to promote respectful representation. The organization and contestants acknowledged the need for greater sensitivity and education to prevent future missteps.
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