Ice cream industry how firms innovate
Magnum's research and development center in the UK is focused on innovating ice cream products and improving production processes amid volatile market conditions. The company is exploring new flavors, such as luminescent ice lollies containing vitamin B2, and is driven by trends from Asia, including complex flavor combinations. Additionally, Magnum is investing in energy-efficient refrigeration and using AI technology and robotics to optimize product quality and supply chain management.
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