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Since 1992, South Carolina has consistently chosen the Democratic presidential candidate who wins the White House, with recent nominees including Clinton, Obama, and Biden. The state will hold its primary first in 2028, reflecting the Democratic Party’s desire to better represent its diverse electorate, with the primary scheduled for January 22, 2028. Candidates are already campaigning in the state, focusing on its predominantly African American voters, religious communities, and issues like affordability and economic concerns. Moderate candidates who can build relationships and connect with voters on faith and economic issues are favored, while progressive candidates may face challenges gaining traction in this historically conservative and religious region.
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