1 Day
Source:
Los Angeles Times
Udon Billionaire Seeks Fast-Food Rise
Takaya Awata, founder and CEO of Toridoll Holdings, aims to position udon noodles as a leading global fast-food category, with a focus on expanding the Marugame Udon brand internationally, especially in the U.S. The company operates nearly 2,100 restaurants worldwide, with over 40% outside Japan, and seeks to replicate its Japanese success by emphasizing made-to-order, freshly prepared udon served with affordable prices. Despite challenges in scaling and higher operational costs in the U.S., Toridoll is leveraging automation and innovation to grow its presence, with promising sales from current locations indicating potential for broader expansion.
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