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Left £80,000 job to make ice cream
Vivien Wong left her high-paying accounting job to co-found Little Moons, a mochi ice cream brand, after her father's cancer diagnosis motivated her to pursue her entrepreneurial dream. Despite rapid viral success on TikTok, the business's growth was built over a decade through gradual scaling, strategic decisions, and hard work. Wong emphasizes the importance of launching imperfect products, making sacrifices, understanding brand values, setting boundaries with family, and recognizing that long-term success often involves many small, steady steps.
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