1 Day
Source:
The Boston Globe
Katherine Kranenburg's Instagram Beyond Houses
Real estate agents are increasingly using social media to enhance their marketing and attract clients, with platforms like Instagram, YouTube, and TikTok playing a key role in generating leads. Katherine Kranenburg, a Newton-based agent with nearly 30,000 followers, has seen her buyer pool grow by 80 percent since ramping up her online presence, with many recent high-value deals resulting from her posts. She and others in the industry rely on targeted content, AI tools, and personal branding to stand out in a competitive market and reach potential buyers more effectively.
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