23 Hrs
Source:
Los Angeles Times
Proteinmaxxing transforms L A dining
A rising trend called “proteinmaxxing” is increasing demand for high-protein foods at local restaurants, especially among customers adding extra meat, eggs, and protein-rich toppings. This shift aligns with recent federal dietary guidelines raising recommended daily protein intake and is influenced by the popularity of high-protein diets and medications that suppress appetite. Despite higher customer spending on proteins, restaurants face increased supply chain costs and stagnant prices, making higher protein offerings less profitable.
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