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Gen Z Prefers Cold Fruity Drinks
Young consumers, particularly Gen Z, are increasingly preferring customizable cold drinks over traditional coffee, with three out of four Starbucks beverages now being cold. This trend reflects a focus on visual appeal, personal expression, and perceived value, which helps justify higher prices. Cold beverages are boosting Starbucks' sales and cultural relevance, driven by social media and marketing campaigns targeting younger audiences.
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